We launched our #ThisIsAwkward campaign in 2022 to demonstrate the chronic shortage of spaces available for people to store their bicycles at home in London.
From the bedroom to the balcony and even in the toilet, the ‘awkward’ photos submitted through the campaign showed it all. Keep scrolling to get all the facts and figures, and to see some of the photos we received!
We got huge commitments from local authorities as a result of our campaign. But our efforts aren’t over! Secure cycle storage is a huge issue in cities, not just in London, and we’d love to hear from you.
Check out some of the challenging places people have to store their bike due to a lack of convenient and affordable cycle parking…
Family living in a first-floor flat without safe bike parking storage.— Kylie 🚲 (@netwench) March 25, 2022
The inconvenience of hauling bikes up a flight of stairs, through the flat and onto the balcony would discourage a lot of easily-commutable cycling trips.#ThisIsAwkward pic.twitter.com/MeyDmwiFKs
If city officials are serious about helping people to jump on a bike and use their car less, they have to make it as easy as possible. Forcing people to do the ‘cycle salsa’ at home isn’t just an inconvenience, it’s unfair given how much space is given to cars. In London, it has been shown that more than half of people see a lack of cycle parking as a key deterrent to cycling
Cyclists up and down the country complain of a lack of storage space for their bikes that for many is highly inconvenient and puts many others off owning a bike altogether.
Londoners have been posting images of the awkward places they have to keep their bikes, as part of a campaign to improve cycle storage in the capital.
Newly-elected councillors in London have pledged to install a total of 30,000 new cycle parking spaces across the capital in a bid to cut long waiting lists.
Share the materials below and post them (or, even better, your own bike photos!) on social media using the hashtag #ThisIsAwkward.
Impact on Urban Health